Bungoma Trade Fair: Enabling Businesses Realize their Product’s Real Worth
By Ronald Wanyama – LYMA MEDIA
Bungoma County, 5th March, 2024 -The business community of Bungoma County buzzes with excitement as they anticipate the upcoming 2024 Edition of the Bungoma Trade Fair. Bungoma Trade Fair, a two-day exhibition hosted by Bungoma Rentals Advertising and Marketing Agency, the brainchild of Debra Kisongochi, is set to take place on April 5th and 6th, 2024, under the theme “Unlock and Promote Innovation and a Sustainable Business Community in Bungoma County”. The event aims to provide equal marketing opportunities for both small businesses and established corporations in Bungoma County, to foster sustainable growth and tap into unexploited linkages.
One of the key objectives of the trade fair is to offer an ideal platform for brands looking to introduce new products to the western Kenya and global markets. Live demonstrations of these new products will be conducted to potential clients, facilitating brand building and promotion for newcomers in the business scene.
The event is currently accepting partnerships through various packages, ranging from the Platinum package at KSHS.200,000 to the SME Exhibitor package at KSHS.10,000. Each package offers specific benefits tailored to the needs and goals of the partners involved. With Bungoma County being predominantly an agricultural zone, this trade fair plays a pivotal role in supporting both small- and large-scale agricultural producers, allowing them not only to showcase their products but also to network and gain insights into value addition processes.
Debra, affirms that the founding of this initiative was premised on the fact that traders in satellite towns and cities rarely have access to opportunities for national and international exposure. For this reason, the Trade Fair bridges this gap, presenting businesses, partners, and customers the much desired market exposure. Cottage producers especially, who are creating job opportunities to rural youth and women will have the opportunity to showcase their products to a broader audience, increasing visibility and brand recognition ultimately contributing to business growth and social and economic transformation of local communities.
Networking opportunities are another highlight of the event, bringing together diverse participants such as potential buyers, distributors, and industry experts. Agricultural producers, being predominant in Bungoma County, can leverage these connections to establish valuable relationships, negotiate deals, and form partnerships that might not be attainable through other avenues.
The trade fair also incorporates panel discussions where producers can learn about the latest technologies, best practices, and innovations in agriculture and other sectors that are yet to be exploited. This knowledge-sharing aspect empowers producers to enhance their production processes and scale out and diversify while improving the quality of their products.
Sales opportunities abound at the Bungoma Trade Fair where potential buyers engage directly with exhibitors providing direct financial benefits to the participating producers.
In summary, Bungoma Trade Fair, organized by Bungoma Rentals, emerges as a comprehensive platform for producers to showcase products, build networks, access resources, and stay informed about industry trends. Participation in this event significantly contributes to the success of start-ups in satellite regions, creates job opportunities and bring about overall social-economic growth in the region.
To participate, reach out to Bungoma Rentals via:
Email: info@bungomarentals.ke
Tel.: +254 759414639
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